LONDON: Muslim Londoners can look forward to a much-anticipated food and shopping festival before the start of Ramadan this year – with an estimated 20,000 people attending. London Muslim Shopping festival will be taking place on March 26 and March 27 at Excel London, this will be UK’s largest Muslim shopping showcase and will be filled with activities.
The festival is back for its sixth year, celebrating the rich culture of the Halal industry. More than 250 stalls and exhibitors are expected, with plenty of food, fashion and shopping opportunities for all. The London Muslim Shopping Festival will once again host the popular cookery theatre and the Food court in association with London Halal Food Festival, will be serving up tasty dishes.
Speaking to MyLondon, event director Waleed Jahangir said: “I myself come from an events background and I’m from the Muslim community, I grew up next to a mosque and at the same time everyone was thrown into a western environment so finding the balance was tricky. What I wanted to do was showcase the best of the community and culture through trade, economics and commerce.”
Waleed continued: “We started this many years ago and although we’re the fastest growing community in the world, out needs have not been tapped into in the mainstream. The first year event was six years ago and we went straight into it, we had various celebrities over the years such as the Citizen Khan crew, then we grew from there and year on year out we’ve been doubling the rate of exhibitors and attendees.
“We started with around 5,000 and this year we’re expecting 20,000 people, we had to change venues from Olympia as we started off in a small hall then grew into biggest hall then outgrew it and came to Excel London.
“You can look forward to a Halal food court, bazaar, seminars, kids zone and one of the main attractions is a modest catwalk, modest fashion live which is Europe’s biggest Muslim catwalk. We have over 250 vendors from 16 different countries – people are coming from across the world to sell their stuff, Malaysia, Middle East, Turkey, America and Canada.”
Over the span of two days, visitors can enjoy the Halal market that is growing fast over the UK. The event will become a platform for the Halal community to showcase its contribution and promote this market that is now readily available in many sectors. The Festival will also host a wellness stage where multiple industry experts will be conducting talks on their subject matter, as well as a fun kids’ area and VIP zone.
The highlight for 2022 will be the Modanisa London Fashion Week, Co-hosted by London Muslim Shopping Festival. This will showcase the latest trends from the industry’s finest designers, the catwalk will be held in a separate hall, and additional tickets will be required. This could provide as a great inspiration for your Eid outfits.
For six years now, the event has generated international attention from both consumers and traders and is forecasted to grow rapidly.
“With support from valued sponsors and partners, the purpose of the event is further highlighted to the target audience. This event is a must for any brand wanting to explore this emerging consumer market”, says a spokesperson for London Muslim Shopping Festival.